#22 immutable laws of marketing mp3 tv

For example, the market share percentage for a category should roughly look like this based on the positioning of your company: 50% > 25% > 12.5% > 6.25% > 3.125% > 1.56% > 0.78% The first position usually have twice the market share of the brand below you.

There are usually 7 positions in a personвЂ™s mind for a category. The mind is selective, it will decide which information to accept and which information to reject. If you are not the leader, donвЂ™t mention youвЂ™re the leader. Use the proper marketing strategy based on the position of your company along with your competitors. When a competitors owns a word or position in the prospectвЂ™s mind, it is futile to attempt to own the same word. There is no one word driven into the minds of drug users that could begin to unsell the drug concept.

#22 immutable laws of marketing mp3 tv

The antidrug crusafe on tv and magazines suffer from a lack of focus. To focus your product and service, you need to own a word in the peopleвЂ™s mind about your product.

In Japan, people view Honda as a motorcycle manufacturer more so than a car manufacturer. Toyota sells more than 4 times as many cars in Japan as Honda does. Honda is in third place behind Toyota and Nissan. However, in Japan, Honda is not the leader. The same quality, styling, horsepower and roughly the same prices should hold true for Japan and US. If marketing were a battle of products, you would think the same sales order would hold true for both countries. Japanese car manufacturers (Honda, Toyota and Nissan) sell the same cars in US as they do in Japan. In other words, truth is nothing more than an expertвЂ™s perception. How a person perceives your product and service will ultimately be the truth in their mind. Getting into the peopleвЂ™s mind with a loud bang is important for them to remember your product. People usually donвЂ™t change their mind once they see your product in one way. You have to get into the peopleвЂ™s mind that your product is the first in the category. It is more important to be first in the peopleвЂ™s mind than first in the marketplace. LearвЂ™s is the first magazine for mature woman. When you are first in a new category, you have no competition.Дell is the first to sell computers by phone. Being first in a niche market is considered being a leader in a category. #2: Law of CategoryД«e first in a new category created by your product or service. WhatвЂ™s the leading college in America today? Most people would say Harvard, which is also the first college in America. Let say you didnвЂ™t know the name of the first college founded in America. You can always find out who the leading company of a market is by substituting leading for first. Even when you are second with a better product, you will not be better in the peopleвЂ™s mind. It is better to be first than to have a better product or service. This is my summary of the 22 immutable laws of Marketing: #1: Law of Leadership I decided to grab it used off for $5 and have a go at it. Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.Tim Ferriss recommended a great marketing book on his video blog this month called 22 Immutable Laws of Marketing by Jack Trout and Al Ries. Where growth depends on merging analytics with boundless creativity.Where curiosity leads the marketing team.Where people tune out noise and listen to feelings.Where consumers generate the best content about brands.Where selling is dead, but ongoing conversation thrives.Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing worldвЂ¦. And getting through to customers will take some radical rethinking.ДЇirst step is to toss the linear plan. Technology hasnвЂ™t just reshaped mass media, itвЂ™s altering behavior as well.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.Д«ut what if thatвЂ™s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the вЂњlikeвЂќ button? A sobering reality is hitting marketers.